# Contact center insights to elevate customer and colleague experience

CCMA’s latest research, supported by evaluagent, takes a candid look at how contact centers and their leaders are using data to drive improvement. From the typical obstacles they’ve faced to identifying where the opportunities lie, this white paper features expertise from renowned global brands including LEGO, Atom Bank, Estee Lauder, and BUPA.

You’ll be in good company

Updated May 2026

## Free guides, _research and templates._

### Guide: The New Rules of High-Impact CX
- [Get the guide](/content/knowledge-hub/guide-new-rules-high-impact-cx/index.html)

### The Contact Center Leader’s Guide to Conversation Intelligence
- [Get the guide](/content/knowledge-hub/contact-center-leaders-guide-conversation-intelligence/index.html)

### The complete guide to contact center QA automation
- [Get the guide](/content/knowledge-hub/complete-guide-qa-automation/index.html)

## Want to see it in _action?_

Book a demo with our team and we'll show you what your QA program could look like in 2026 — with real conversations, your scorecards, and zero pressure.

- [Book a demo](/content/book-a-demo/index.html)